Unlock Your Brand: How to Add Custom Fonts and Colors in WP Astra

Preface

Do you want your website to truly reflect your brand identity? Are you tired of the generic look and feel of standard themes? Customizing your website’s fonts and colors can significantly enhance your brand’s visual appeal and create a unique user experience. If you’re using the Astra theme on WordPress, you’re in luck! Astra provides extensive customization options that allow you to easily implement your brand’s fonts and colors without touching a single line of code. In this guide, we’ll walk you through the simple steps to unlock your brand’s potential using WP Astra’s powerful customization features.

Why Customize Fonts and Colors?

Before diving into the how-to, let’s discuss why customizing fonts and colors is crucial for your website:

• Brand Recognition: Consistent use of fonts and colors across your website helps in building brand recognition. When visitors see your brand’s colors and typography, they immediately associate it with your business.
• Improved User Experience: A well-thought-out color scheme and readable fonts can significantly improve user experience. The right fonts make your content easier to read, while harmonious colors create an inviting atmosphere. Check out this blogpost on how to chose the right fonts for your website.
• Professional Look: Custom fonts and colors contribute to a professional and polished look, instilling trust and credibility in your audience.
• Differentiation: In a crowded online space, unique fonts and colors can set you apart from competitors, helping you stand out and make a lasting impression.

Getting Started with Astra

If you haven’t already, make sure you have the Astra theme installed on your WordPress website. Astra is a popular, lightweight theme known for its flexibility and extensive customization options. You can install Astra directly from the WordPress theme directory.

Info: For a detailed guide on how to install themes, check out this guide.

Accessing the WordPress Customizer

All customization options are available via the WordPress Customizer. Here’s how to access it:

1. Log into your WordPress Dashboard: Go to yourwebsite.com**/wp-admin**.
2. Navigate to Appearance > Customize: In the left-hand menu, hover over “Appearance” and click on “Customize”.

This will open the WordPress Customizer, where you can preview changes in real-time before publishing them.

Changing Global Colors

Astra makes it incredibly easy to change your website’s global colors. Here’s how:

1. Open the Customizer: As described above.
2. Go to Global > Colors: In the Customizer menu, click on “Global” then select “Colors”.
3. Choose Your Colors:
   • Theme Color: This is your primary brand color. It’s used for buttons, links, and other interactive elements.
   • Heading Color: Set the color for all your headings (H1, H2, H3, etc.).
   • Body Color: This is the color of your body text.
   • Link Color: Choose a color for all your links.
   • Link Hover Color: Set a color that links change to when hovered over.
4. Apply and Publish: After selecting your colors, click the “Publish” button at the top to save your changes.

Hint: Use a color palette tool like Adobe Color (https://color.adobe.com/) to find harmonious color combinations that match your brand.

Customizing Typography (Fonts)

Fonts play a vital role in your website’s readability and overall aesthetic. Here’s how to customize them in Astra:

1. Open the Customizer: If you’re not already there, go to Appearance > Customize.
2. Go to Global > Typography: In the Customizer menu, click on “Global” then select “Typography”.
3. Set Base Typography:
   • Font Family: Choose a font from the list of available fonts. Astra supports Google Fonts, providing you with a wide variety of options.
   • Font Weight: Select the font weight (e.g., normal, bold, 600).
   • Font Size: Set the base font size for your website. You can adjust this to improve readability.
   • Line Height: Adjust the line height to make your content more readable.

Info: Read more about the best Google Fonts for your website.

Header Typography

You can customize the typography for each heading level (H1, H2, H3, etc.) individually:

1. Select Heading: In the Typography settings, you’ll see options for H1, H2, H3, H4, H5, and H6.
2. Customize Font: For each heading level, you can set:
   • Font Family: Choose a different font for headings.
   • Font Weight: Set the font weight.
   • Font Size: Adjust the font size to create a visual hierarchy.
   • Line Height: Adjust the line height to improve readability.

Advanced Font Options with Astra Pro

For even more advanced typography options, consider upgrading to Astra Pro. The pro version offers features such as:

• Custom Fonts: Upload your own custom fonts if you have unique fonts that aren’t available in Google Fonts.
• Advanced Font Controls: More granular control over font styles, including letter spacing, text transform, and more.

Implementing Custom Fonts

If you have fonts that aren’t available in the Google Fonts library but are crucial to your brand, you can add custom fonts using the Astra Pro plugin. Here’s how:

1. Install and Activate Astra Pro: Purchase, install, and activate the Astra Pro plugin.
2. Enable Custom Fonts Module: In your WordPress dashboard, go to Appearance > Astra Options and enable the “Custom Fonts” module.
3. Upload Your Fonts: Go to Appearance > Custom Fonts and click “Add New”. You can upload your font files (WOFF, WOFF2, TTF, etc.) and give your font a name.
4. Use in Customizer: The custom font will now be available in the WordPress Customizer under Global > Typography.

Info: Make sure you have the appropriate license to use the custom fonts on your website.

Changing Accent Colors

Accent colors are used for highlights, buttons, and other interactive elements. To change them in Astra:

1. Open the Customizer: Navigate to Appearance > Customize.
2. Go to Buttons: In the Customizer menu, click on “Buttons”.

Here, you can customize:

• Button Text Color: The color of the text inside the buttons.
• Button Background Color: The background color of the buttons.
• Button Hover Text Color: The text color when hovering over the buttons.
• Button Hover Background Color: The background color when hovering over the buttons.
• Border Radius: Adjust the roundness of the button corners.

Using Colors and Fonts Consistently

Consistency is key to effective branding. Here are a few tips:

• Limit Your Color Palette: Stick to 2-3 primary colors and 1-2 accent colors.
• Use a Font Pairing Tool: Tools like FontPair (https://fontpair.co/) can help you find font combinations that work well together.
• Create a Style Guide: Document your font and color choices in a style guide to ensure consistency across your website.
• Test Your Choices: Preview your website on different devices and browsers to ensure that your fonts and colors look good everywhere.

Info: The best websites for inspiration with Elementor are showcased here

Utilizing Elementor with WP Astra for Enhanced Customization

While Astra provides a robust set of customization options, integrating with a page builder like Elementor can take your design capabilities to the next level. Elementor’s drag-and-drop interface allows for pixel-perfect design control, making it easier to implement complex layouts and custom styles.

1. Install Elementor: If you haven’t already, install and activate the Elementor plugin from the WordPress plugin directory. For more information about Elementor check out this guide: Getting Started with Elementor: The Complete Guide
2. Theme Style Settings: With Elementor’s Theme Style settings, you can set global styles for your website that override the theme’s default settings. This helps maintain consistency across your pages.
   • Access Theme Style: In the Elementor editor, click the hamburger menu in the top-left corner and select “Theme Style.”
   • Colors & Typography: Here, you can set the primary, secondary, text, and accent colors, as well as global typography settings for headings and body text.
3. Individual Element Styling: Use Elementor to customize the fonts and colors of individual elements. This is especially useful for creating unique sections or call-to-action elements that stand out.
   • Select Element: Click on the element you want to customize.
   • Style Tab: Go to the “Style” tab in the Elementor editor.
   • Typography & Color: Here, you can change the font family, size, weight, color, and other typography options, as well as the background color, border, and other style properties for the element.

Hint: You can enhance design capabilities with the top 10 AI Plugins for WordPress, boosting your blog.

Conclusion

Customizing fonts and colors in Astra empowers you to create a website that truly reflects your brand identity. By following the steps outlined in this guide, you can easily implement your brand’s visual elements and create a unique, engaging user experience. Whether you’re a beginner or an experienced website developer, Astra’s flexibility and customization options make it easy to unlock your brand’s full potential.